Turkey has rapidly proven to become a major player in the gaming industry as there are more than 22.5 million gamers with approximately 61% of those gamers regularly paying for in-game goods and games.
With the recent global financial recession taking place, many of the world’s leading countries’ economies fell drastically. While many were struggling to gain a foothold in recovery, the Turkish economy expanded by 9.2% in 2010 and by 8.5% in 2011. This solidified Turkey’s place as the fastest growing economy in Europe as well as one of the fastest growing economies in the world.
Most game developers partnering with Xsolla choose to global. And by saying global, we mean it: we carefully research the gaming market in every region, from Vatican to the Philippines and enable local payment methods in each of them. Players tend to have more trust in local payment methods they know, so games that offer their users local payments enjoy an increased flow of transactions.
In January, Xsolla focused on Turkey. This country is considered to be an emerging market with great potential. We have added 3 payment methods last month, they are PayByMe Visa Card, TTNet and FastPay. Let’s have a closer look at each of them.