According to recent reports observing the spending behavior of 37 million paying gamers (SuperData Research), the Latin American digital gaming industry is booming at an astounding $4.5 billion with projections of 16% growth year-over-year.
There has never been a better time to focus on Latin America as everyone is racing to get their foot in the door and grab a piece of the pie that is the digital games market. Latin America is also forecasted to grow to $5.3 billion in 2015 (SuperData Research). One reason for this is because of popular MOBA games such as League of Legends, which is currently the most popular game within Brazil. According to the research, the average lifetime value of any given gamer within Latin America equates to approximately $90.
Gaming in general has seen explosive success recently with the widespread adoption of updated technology such as mobile smartphones and tablet devices globally.
In a world where media has, arguably, the greatest influence on today’s young society, it is no surprise to see the recent explosion in popularity of video game broadcasting.
The gaming industry is a tumultuous, evolving entity in which the average targeted player-base is constantly shifting. Up until recently, the main focus of most publishers and gaming companies were to cater to the casual gaming masses with games such as Candy Crush Saga and Clash of Clans.
We've just returned from a quick jaunt to the East Coast to hit up PAX East 2014 in Boston. Hosted at the downtown convention center April 11-13, this year's PAX expo saw even more growth and expansion than ever before.
PAX East is the expanded East Coast branch of the Penny Arcade gaming show, complete with an exhibit hall, gaming stations and handheld lounges, concerts and panels. Everything from cutting edge gaming technologies to old-school tabletop roleplaying games are on display and in play. Examples of some of the panels offered include AppJunkies Live: The Worst Apps Ever Made!, Indie Boardgames: Design and Crowdfunding, and the League of Legends YouTuber Panel. Notable concerts this year included Anamanaguchi, MC Frontalot and VGO.