High commissions charged by credit card processing companies are not profitable for game developers who may need to invest additional costs along with the price of virtual goods. All these considerations and fees ultimately reduce profits. Xsolla knows this, and has a tips on how to reduce profit loss during card transactions.
According to this article on IGN, mobile game users are playing more than ever. Among these are some of the youngest players ever, with an average starting age of picking up gaming just 8 years old. Claims the article:
According to the NPD Group, 53 percent of total mobile users say the time they spend on mobile gaming has increased this year. Teens (ages 12-17) spend seven hours a week playing mobile games, compared to only five a week in 2011.
What does this mean? For starters, that developers have a huge and rapidly growing user base to cater to. With the rise of in-app transactions steadily increasing year after year, developers will probably want to use microtransactions to fuel many of their games. With young users, however, there are a few steps to bear in mind to ensure a safe and still monetizing game. Read on to learn more!
According to recent research done by the Corum Group in 2014, it was found that out of the top 10 deals in the gaming industry, 9 of those involved Asian acquirers.
This trend held strong as last year there were 8 Asian firms involved out of the top 10 acquisitions within the online gaming industry. This may have been because the casual gamer is on the rise as mobile games become more widespread especially within Asia. In 2013, the value of all deals relating to games rose by 29% up to $5.6 billion total.
Xsolla offers a streamlined, secure method of accepting payments for online and mobile games. It's no surprise many companies and gaming experts would recommend Xsolla, as we pay close attention to the steps customers take to make a payment, even down to the forms they fill out in the process. Based on our expertise, we can recommend a few tips about credit card forms that we have proven to increase conversion rates.
What is a 3-D Secure Transaction?
3-D Secure is an XML-based protocol; a digital system for online credit or debit card transactions, designed as anti-fraud protection. It's got somewhat of a mixed reputation in the game development community, because it can block user payments and decrease conversion. However, it's not as huge of an impact as developers might think, and Xsolla would like to describe why that is the case.