Over 1 million copies of FEZ, a puzzle/platform game developed by independent software developers Polytron Corporation, were sold. The game was first launched for Xbox 360 (Xbox Live Arcade) in April 2012, and a year later became available on Steam. By that time, the developer of the game, Phil Fish, starred in movie and announced FEZ 2. We look into the success of the game and evaluate the potential of direct sales from the developer’s website.
Phil Fish, along with Ian Bogost and Jonathan Blow, is one of the leaders in the indie games industry. FEZ was first announced to the world in 2007. Its interactive demo version was presented at Independent Games Festival a year later, in 2008. And after that — nothing. Polytron, lost its funding and encountered legal problems, mainly due to Fish’s business partner leaving the company and threatening legal action. Fish also encountered personal and family problems.