Xsolla Blog

How Collector's Editions Adapted to the Digital Market

Posted by Justin Llewellyn on Dec 5, 2014 3:21:16 PM

A common marketing tactic used by game developers for the last two decades includes giving consumers the opportunity to upgrade their copy of a game to a "collector's edition:" Featuring more content at a higher price.

While the practice is still around today, it has declined in popularity thanks to the rise of digital content. For today's post we're going to look at where collector's editions are now and how developers can leverage their use for additional sales.

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