Xsolla Blog

The Power of Advertising and Cornering the Casual Market

Posted by Justin Llewellyn on Dec 19, 2014 2:04:32 PM

When it comes to brand recognition on the casual and mobile markets the new top dogs at the moment would be King and Supercell for Candy Crush Saga and Clash of Clans respectively.

Both titles are incredibly simple in terms of design which has led to other developers trying to compete with them either with clones or similar titles. However, today's post talks about why this is a giant mistake and how these developers and others leveraged advertising to make competing against them on their terms impossible.

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