Xsolla Blog

A Brief Overview of the Peru Gaming Market

Posted by Ernest Chung on Dec 19, 2016 11:48:41 AM

 

Like many other developing countries within Latin America, Peru is starting to attract more attention from developers and publishers of online games. In this post, we will talk about the Peruvian local market and the most popular means of payment.

About Peru

Peru has a population of 30 million people,a third of which are active Internet users. Newzoo's research shows that the profit from the sale of games and game products in Peru was $89 million last year. Today, Peru boasts the fifth largest income in the gaming sector of Latin America. The most popular games in Peru are free-to-play MMO's

Payment Methods

The Peruvian payments market is still under much development as there are a restricted number of payment methods available. This bodes well for cash, however, as the majority of payments in Peru is handled through cash transactions.

Cash

Cash transactions are at the forefront in the economy of Peru, as in many Latin American countries. Most people prefer using Cash in Peru. And in small and remote towns, villages, credit card and other payment methods absent. Most often, cash payments are conducted through commercial networks and banks. Below, I will talk about those main commercial networks and local banks.

Commercial Networks

Disashop is a platform for electronic distribution of prepaid service. They have a network of more than 20,000 outlets in 5 different countries.

 

Multifácil is a national network agent in Peru offer users easy and fast payment services in Peru.

 

Western Union is a global money transfer organization in more than 200 countries and territories. Money can be paid via a variety of channels (online, via mobile phone and ATM)

 

Pago Efectivo offers cash payment via internet without credit card needed. It is safe and easy and allow users making  cash payment through several authorized agency in Peru.

Banking

In Peru, Bank is the most important financial institutions. And people trust bank transfer. Let’s look at several main banks in Peru:

 

BCP

Peru's Banco de Crédito (BCP) is the largest bank in the country and part of Peruvian financial group Credicorp.

 

BBVA Continental

BBVA Continental is a Peruvian bank and subsidiary of Holding Continental. The bank was established in 1951,now it has 311 branches located in different cities of Peru.

 

Scotiabank

The Bank of Nova Scotia, commonly known as Scotiabank, is the third largest bank in Canada by deposits and market capitalization.

 

Interbank

Interbank is a Peruvian provider of financial services. It is a commercial bank with a focus on retail banking (close to 50% of direct loans in consumer credit and mortgages), offering mainly general banking services to individuals, businesses and SMEs. It has a network of 268 offices, 1,952 ATM's and 3,250 correspondent agents.

A Final Word

In Peru, Xsolla works with most of the most common payment solutions via Pago Maxtron, PinValidda, Astropay, Ebanx and SafetyPay. If you are interested in access to the rapidly growing gaming market and know more about its local payments, please contact us!

 

Topics: payments, alternative payments, Payment Market

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